Posted In L'urv Style

Behind The Collection – Going For Gold

lurv | July 14, 2017


Score some major style points with L’urvs latest race ready, sportsluxe collection – Going for Gold.
Expect gold details, shimmery spandex, pop prints and retro stripes – directional active pieces for fearless fashion champions.

Add some flash to you workout with wetlook lacquers, gleaming lycra, and glitter finishes.  Glossy jackets and shorts are key, while performance peices –  that shimmer, glitter and shine – will add some spark to your next sweat session.

Demand attention in daring florals, vibrant hues and optical monochromes. Turbo charge your workout with a race ready stripes and a colour palette of valiant navy, burnt orange, and rich plum.  Add some Midas touch to your active wardrobe with metallic hues, nudes and winning whites .

First place silhouettes are short, sharp sleek and effortless. Directional bralettes feature peekaboos windows, low necklines and wrap halters.  The perfect fusion of fashion and function,  leggings are firm and stylish. World class nylon fabrications with high spandex content, will lengthen and lean your shape, providing structural support and aiding muscle recovery.

Moto styling and directional colour blocking is fast and furious.  Get your game on with perforated inserts, pintucks details and contoured panels.  Podium worthy pieces include the Burnt it up Legging and Race Ready Moto legging, which are a must have in any winning wardrobe.



What was your inspiration behind the collection?
For this collection I was inspired by late 70’s early 80s’retro sports influences with a touch of disco glamour.

What is your favourite piece?
That’s a difficult question as there are so many amazing pieces to choose from. Orange is my favourite colour so I love the She Shimmers Bralette. It is made from high quality imported Italian spandex – it is very 70’s retro inspired and the colour is incredible.  Also, I can’t get enough of our new swimwear – the fits are simple and flattering.  I think I have every bikini in every colour!

Which is the hero piece of the range?
The Going For Gold Bomber jacket is definitely the hero piece of our collection.  We opened our MBFW runaway with the metallic gold bomber and white moto legging.  It’s a real statement piece.

What’s special about L’urv?
L’urv is the perfect blend of high fashion and function. Our garments are extremely well made, very detailed and use only the best performance fabrics.  I use to be a national runner when I was younger so I understand the importance of functionality, however I also live for fashion. I don’t think we need to choose between the two!

Whats next for L’urv?
I love to mix up the styling and influences each season – so our collections are always fresh and exciting. We are looking at expanding our range in 2018 to include more lifestyle styles – including athlesuire, knitwear and swimwear. Watch this space!


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