Filmed in Kalbarri WA, where scorched desert cliffs meet the deepest blue sea.
Meet the face of our latest campaign- Aussie babe Imogen Caldwell
Filmed on the dramatic coast line of Kalbarri, WA, where the harsh Australian desert meets the Indian Ocean
Imogen Caldwell is not your average girl. Raised in the remote Red Bluff, (15 hours out Perth) this Western Australian beauty proves anything is possible. When we first came across this fearless adrenaline junkie on instagram, her bad arse “can do” attitude instantly struck a chord. While most of us are sweating it out at the gym or pounding the pavement – Imogen is taking sports and the outdoors to the extreme. Whether it is surfing WA’s bests breaks, dirt bike riding in the Kalbarri desert or Snowboarding in Perisher – this 21 year old Aussie is ready for action.
Imogen’s love of the outdoors is a direct result of her unique upbringing in a remote desert town in Western Australia. Born in Newcastle, Imogen relocated to the Red Bluff when she was six years old. Searching for a quieter life, her parents sold the family business and set off for adventures which led them to one of the most isolated and beautiful parts of Australia.
A small township consisting of several shacks camped on the edge of the ocean, The Bluff has a population of two families and a handful of tourists. Known for its dramatic coastal cliffs, turquoise waters and pristine beaches – Red Bluff was an adventure playground for Imogen and her siblings.
With the nearest town hours away, no phone reception, school or shops, Imogen occupied herself with the ocean and her natural surroundings. Enjoying simpler pleasures, her days are spent surfing, fishing, diving, whale watching and exploring the expansive red dessert surroundings.
IMOGEN x L’URV
When we approached Imogen regarding partnering with L’urv for an activewear shoot in remote Kalbarri she was enthusiastic to show off her breathtaking hometown. With like-minded values and a love of the landscape, it was inevitable that we would create something special.
The pristine ocean, moody desert and dramatic red cliffs were the perfect backdrop for L’urv’s new collection of warm earthy tones and metallic hues.
BEHIND THE SCENES
Supported by the exceptional Summersite crew, photographer Leila Joy Berney and videographer Cortney Brown, the team set to capture the raw beauty of Western Australia coastline and Imogen in her element.
Special thanks to producer Jon Laurenson and Leila Joy- who spent days travelling across the continent to produce this stunning campaign. Also stylist Remy Bernhardt and makeup artist Julia Miller, who took the 12 hour drive from Perth to help create the magic.
SPECIAL THANKS TO
MODEL | Imogen Caldwell @imogencaldwell
PHOTOGRAPHY | Leila Joy Berney @leilajoy_
FILM | Cortney Brown @cortneycbrown
HMUA | Julia Miller @juliamillermakeup
LOCATION | Kalbarri, Western Australia
PRODUCED BY | Jon Laurenson & Imogen Caldwell