Posted In L'urv Style

Wild Things Part 2 – Behind The Collection

lurv | April 7, 2017

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WILD THINGS PART 2
Behind the Collection

Turn up the heat with this spirited and stylish collection. Safari inspired utility pieces, animal prints and lustrous textures, will transform your workout wardrobe to an adventure wonderland.
Colour palette is inspired by exploration and the earth. Dessert tones of Blush, Tan and Chocolate are stirred by nature. While nautical colours plum, navy and white are sophisticated and versatile.
Detailing is key, with satin pintucks, mesh inserts, lace up panelling and wrap ties. Lingerie satin straps and fancy lace edgings touch on femininity. While leather look fabrication and animal prints are inspired by the wilderness.
The new L’urv collection is for the wild hearted, curious and free. For adventurous girls, who break the rules, and stand out from the crowd.

Behind The Scenes

Our latest campaign was shot in sunny NSW, with Australian emerging model Kristina Mendonca. With a love of salt, sun and laughter, Kristina is the ultimate beach beauty. A local from Newcastle, Kristina bubbly personality and endless energy made her the perfect choice for The Wild Things Part- 2 Campaign.
As a safari inspired capsule, we need an epic backdrop to showcase our amazing new range. We began planning our own adventure, symbolic of the creative exploring and the new boundaries pushed in every collection.
After an early morning hotel start (makeup, hair and a dirty chai), the team ventured out in 4WD’s on some of the largest sand dunes in Australia. We journeyed through the awe inspiring landscape of rolling dunes, until we found our perfect position. With sun shining and vibrant blue sky, we captured some amazing imagery. In typical Australian style, the day was laid back, filled laughter, adventure and a little sunburn.
Our sunny sandy day finished on gorgeous beach – shooting for the launch of our exciting swimwear range.
Special thanks to the team
Photographer Peter Soulis | HMUA Janice Wu | Assisting Fay Brummel | Styling, Designer Libby Pettit

@lurvsportswear

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