Posted In L'urv Collections

Shall We Dance

lurv | August 17, 2018

Shall We Dance


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SHALL WE DANCE?

 The Story
Discover a world of strength and grace with L’urvs lastest collection – Shall We dance.

The first instalment of the  L’urv 2018 Angels Collection – Shall We Dance is inspired by light and shadows to create an aesthetic that is moody, romantic and fiercely feminine. Highlights include broken wings, angel feathers and ruffled details which depict fallen Angels and gothic themes. Sheer Netting, lace up details and dusted colours, portray a ballerina style that is alluring, darkly demure and reminiscent of famed film the Black Swan. A flawless collection of intrinsic beauty –  Shall We Dance will be cherished in any workout wardrobe.

 The Campaign
“ Light shines through the glowing widows, as she angelically glides across the shadowed room. Her graceful moves caught on reflection, like a swan floating through water ”

Set in a nostalgic dance hall, the campaign focus on movement, shadows and reflections. The lofty room was filled with natural hazed light, glowing windows and mirrored walls – a perfect location to showcase our alluring designs. Our three sultry angels included – professional dancer Maddie, international model Rebeca Szulc and local talent Jordan.  Styled with unkept hair, wet skin and natural beauty, the girls invite you into their graceful and romantic world of dance.

The Colour Palette
Colour Palette is  both innocent and dark.  Perfectly choreographed hues of feminine nude, blush and stone dance with angelic whites, iced pinks and pastel blues, gothic tones of plum, dusted lilac and blood red add drama to the collection, while black is opulent and seductive.

The Prints
Key prints of the collection included ruffled feathers and angel wings in dramatic grayscale tones.  Pretty florals are heavenly in pastel hues blue and creme, while haunted black and monochrome blooms  are moody and twisted. Adding drama is graduated colours of plum and blue,  that take journey from the light to the shadows.

The Details
Lingerie design features are imperative to the collection. Immaculate details include lace trimmings, faggoting, luxury satin straps and luxury rose gold hardwear. Pintucks are meticulously handsewn on perfectly crafted peices.  Lazer cuts frills and flounced hems add a soft touch while leggings are opulently laced.

Technical
With precision cutting, imported nylons sculpt the body with compression to lengthen and lean the body. Luxury active fabrics, sourced from Italy and Taiwan, aid muscle recovery, are UV resistance and have moisture wicking properties.  Offering ventilation and support, refined power mesh in sheer panel inserts – are a perfect mix of romance and performance. All prints are digital printed using advanced German technology and each desirable piece is carefully manufactured to world class standards.

About the Brand
Based in Melbourne,  L’urv was established by 2012 by designer and former athlete Libby Pettit . Identifying the growing demand for original and luxurious sportswear, the “studio to street” collections feature quality performance fabrications, directional pieces and exclusive prints.  L’urv has recently launched a swim, athleisure and knitwear lines and continues to be Australias premier sports luxe label.

High Octane
High Octane is the Second instalment for the L’urv 2018 – Collection.
Inspired by Charlies Angels, High Octane is an energy charged , sports inspired collection for girls in the fastlane. Featuring moto styling, logos, contrast panelling and high speed stripes, this collection will add some heat to your next sweat session.

@lurvsportswear

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